Brand History

2013 Brand Introduction

In the past, my father drank milk tea and met a Taiwanese man who owned a tea factory that imported tea leaves from Taiwan. He went to learn the recipe from the owner and opened a bubble tea franchise business. He named the brand Fumiko because he thought it was cute, easy to remember, and had a good meaning. Fumiko opened its first branch in front of Mahidol University, Salaya. The drink menu had only milk tea and fruit tea, with prices starting at 25-30 baht. However, within a few months, many people contacted him to buy the franchise, so he decided to close the first branch and started to manage the franchise branches in full.

Since 2013-2018, the Fumiko milk tea franchise has been continuously expanding, with branches spread across provinces throughout Thailand.

2019 Rebranding

In 2019, Fumiko changed its logo to be more unique and added new menus to the restaurant.
But in the following year, 2020, the COVID-19 crisis occurred, causing the expansion of the franchise to decrease significantly.

2023 Move To Online

In 2023, we will adapt ourselves to the online market more, promote the brand through various channels, allowing the brand to expand again and open several new branches this year. In total, from 2013-2023 or 10 years, Fumiko has created careers for more than 80+ people. The branch with the highest sales in 2023 was Fumiko Bubble Tea Shop, Market Today 64 branch, which sold an average of 150-200+ cups/day. The branch owner therefore decided to expand to a second branch at Ying Charoen Market and reserved space at Khu Khot Station Market to open a third branch in 2024.

By the end of 2023, Fumiko has developed new drink formulas, designed graphics to look simpler and more modern, and adjusted the price according to the market price in order to continue to attract the original customer group. The price of the milk tea / fruit tea group starts at 19-39 baht, and the coffee group starts at 40-50 baht.